Holographic paper creates a 3D appearance by displaying different colors when viewed from different angles. This paperboard is created by laminating paperboard with holographic or rainbow foil. This packaging material is distinctive and popular due to its ability to alter color combinations when viewed from various angles. Holographic foils are most typically used to package cosmetics and garments, but they add a fun and elegant touch to any form of packaging. The holographic effect can be reduced by layering different ink opacities over the material to provide a more muted appearance.

Alternatively, transparent inks can be utilized in printing to generate a sparkling jewel-like look that highlights the holographic colors. When printing on holographic paper with opaque inks, the CMYK color system is utilized to print white first, followed by additional opaque inks to retain color vibrancy and clarity.